A brand can be—a symbol,
design, name, sound, employees, and much more—that makes it unique.
What’s the first thing
that comes to your mind, when you hear, “Instant
Noodles”? That’s Branding.
Branding Products &
Services is common, but today Personal Branding is becoming just as important.
It is people working with other people and with those from other businesses
that define the difference in brand value. Each relationship is unique.
It’s important to build a personal brand because it’s the only thing
you’re going to have. Your reputation online, and in the new business world is
pretty much the game, so you’ve got to be a good person. You can’t hide
anything, and more importantly, you’ve got to be out there at some level – Gary Vaynerchuk
Personal Branding is about broadly three things:
the authenticity of the message, communicating to the right People (Target
Audience), and medium through which you are reaching your audience through multiple
The first step is to
decide “your Brand” – What do you
wish for people to associate with you when they think of your name? Be
Yourself while building your Brand- it’s not about copying someone’s else’s
Bezos (founder of Amazon) famously said, “Your brand is what people say about you
when you’re not in the room.”
After you’ve decided your
Brand, it’s important to identify your Target
Audience. Like minds, Mentors, Professional
network. Build Communities.
And then you Communicate
& Engage. You could leverage online
& Offline mediums.
Online Medium: Social
Media, Blogs, website
Professional Events, Forums, Communities & Print.
For Online Channels: secure domain names, Social Media accounts /
handle. Choose your social usernames that fits with your personal brand. Then choose
your Social Media Channel- If you like making videos use YouTube, if you like
writing lean towards blogging. Share your story, if you don’t, someone else
will. Don’t let it be a one way communication, engage with your audience.
Leverage the following
Social Media Channels:
LinkedIn: it’s the biggest social network aimed at
professionals. It has 500 million members in 200 countries as of April 2017.
good platform to connect with your colleagues, Alumni. It has more than 2
Billion monthly active users as of June 2017.
your thoughts, views in 280 characters on this Microblogging site, good for
connecting & engaging with Thought Leaders like Elon Musk, Dave Ulrich, Tom
Peters, Anand Mahindra, Kiran Mazumdar Shaw, Satya Nadella, Bill Gates &
many more. It has 330 million monthly active users in 2017.
it’s the largest Video Sharing platform with1.5 billion monthly users.
an internet based Photo sharing app with 800 million users as of September
Blogging – You can showcase your expertise, experience
and personality on an ongoing basis. With a targeted blog strategy complete
with blog promotion, you can attract your target audience to your blog posts
and to your website where they can read your content, get to know you and
become interested in what you do.
Learning is Sharing. One
key to success is continued learning. It’s not enough to learn it; you
have to teach it and share your knowledge by helping others. Express and
communicate your views, knowledge, personality, and values. Your personal brand
is not just about your work experience or your personal accomplishments. Your
personal brand should be about other people, specifically what you can do for
Last but not the least: Authenticity
is the key in Digital Age. Each identity relies on trust and recognition in
order to thrive in an environment which is hardwired on personal authenticity.
It is as good as an identity in a social circle where you rely on your peers to
introduce you to a wider network.