After Starr Jordan Professor of Social Science in

After Bandura graduated he interned at the Wichita Guidance Center. Following this he secured a teaching position in Stanford University in 1953, he has been working there ever since and still teaches today. In 1974 Bandura was elected for president of the American Psychological Association (APA) Initially, Bandura focused his research on human motivation, thought and action.  With the help of his first doctoral student, Richard Walters, he carried out studies of aggression and social learning. Bandura’s primary objective was to analyze the principles of human learning and how prepared a child or adult would be to copy the behaviour displayed by others. He particularly focused on aggressive behaviour. In 1959 Bandura released his first book, Adolescent Aggression,  he published Social Learning and Personality Development in 1963 and then in 1973 he released another book, Aggression: A social Learning Analysis based on the work he had done with Walters. Bandura’s research led to his best known study in 1961, the BoBo doll experiment, which contributed to the development of his Social Learning Theory, published in 1977. Bandura and Walters’ study demonstrated the power of modelling and imitation in human behaviour and led to further research into observational learning. In 1974 Bandura was awarded a chair by Stanford University and became David Starr Jordan Professor of Social Science in Psychology. Bandura began to take a more holistic approach towards his view of human cognition in the 1980’s. This led to him revising his Social Learning Theory to develop what is now known as Social Cognitive Theory. Bandura released another book in 1986 called Social Foundations of Thought and Action: A Social Cognitive Theory. In which he put forward the notion that human beings are self-organizing and self-regulating, which contradicted the idea that individuals are under the control of external forces. Bandura shifted his focus towards self-efficacy beliefs and the part it plays in how people function. in the 1970’s. Self-efficacy is a person’s belief in his or her own ability. His study of self-efficacy stretched beyond its role in phobias when, in 2008, he contributed to the study of its role in the education system. Over his career Bandura has won several awards, for example the 2008 Grawemeyer Award in Psychology. He is widely viewed as one of the most influential figures of modern psychology, and is cited fourth behind Skinner, Freud, and Piaget. Bandura’s work altered the direction of modern psychology and academic psychology from behaviourism alone to cognitive psychology.