love beer. Beer love me. The beer we drink today has a very interesting
and long history. The earliest time tracked on the making of beer can
be traced back to approximately six thousand
years to the Sumarians of ancient Mesopotamia. Sumarians discovered a
fermentation process when apiece of bread was left in water for a period
of time and began to ferment. They found the mixture to be appealing
and repeated this process labeling it as “Divine”
and offered it to their Gods.In Two B.C., When the Sumarian empire
collapsed and the Babylonians became rulers of Mesopotamia, they began
the process of the art of beer brewing. At that time they learn to make
upwards of twenty types of beer.
The beer brewing tradition was carried on by the Egyptians who learn to
flavor their beer with unbaked bread dough and dates. The Egyptians
viewed beer drinking as sacred.
The Greeks and Romans also mastered the art of beer brewing. Even though
the Romans viewed beer as a drink for the less fortunate it later
became consumed throughout the land as a drink of choice when wine was
hard to find.
The beer brewing process remained a woman’s job until the end of the
first millennium. After this time, monastery breweries began practicing
the brewing process. Because
of their religious requirements of fasting, monks used beer to satisfy
the monk’s appetite because the consumption of liquids did not break the
rules of fasting. So during these time of religious fasting monks
consumed large quantities of beer. The monks are
also known with being the first to use hops in flavoring beer.
The art of brewing continued along smoothly till around 1765 when the
steam engine was introduced. This is when industrialization began to
play a major part in the brewing
industry. Brewer began using steam power and was called Steam Beer
Breweries. This process made brewing more efficient and allowed brewers
to increase their output.
are more than 2000 brewers but three control 78% of the beer market.
Anheuser-Busch controls approximately 45%, Miller Brewing maintains a
23% share, and Adolph Coors controls 10%.
Anheuser-Busch’s twelve breweries produce more than sixty varieties of
beers in a number of families with operations around the world and
distribution to over 60 countries. A few of these families are
Budweiser, Michelob, Busch, Natural, Bicardi, and Grolsch.
Miller Brewing produces more than 130 million barrels of beer annually
and has operations in 40 countries with hundreds of brands. In July
2002, South African Breweries purchased Miller Brewing Company, forming
one of the largest brewers in the world, called
SABMiller plc. Brands range from Miller, Milwaukee’s Best,
Leinenkugel’s, Peroni, Sparks, and Fosters. Adolph Coors produced 42.1
million barrels in 2006 through 12 breweries and more than 40 brands
distributed to over 30 countries. Brand names include Coors
Light, Milson Canadian, Coors, Killian’s Irish Red, Keystone, Blue Moon,
is distributed through a system called the “three-tier” distribution
system. The three-tier system was established by the 21st Amendment to
the Constitution and state and federal
governments in the wake of the repeal of Prohibition as a means of
checks and balances at each tier level. The first tier consists of
brewers and importers, followed by wholesalers, and lastly with the
retailers. The brewers and importers manufacture the beer
and in the case of importers, import it into the country, then sells the
beer to wholesalers who then sell and ship it to retailers. Besides
manufacturing the beer, brewers are also responsible for providing
market support and assistance to wholesalers, providing
point-of-sale materials, providing consistent supply of the product,
maintaining a consistently quality product, and notifying the wholesaler
of changes in product, ownership of company, changes in marketing
strategy and provide adequate lead time for introduction
of new items or product design changes.
I wish to join the brewing society to keep beer GOOD!