Lack in rural India. In a 2016 Nielsen
Lack of awareness among women in India, regarding use of sanitary pads seems a fairly common issue all over the country. As per reports, around 88 percent women of the 355 million menstruating women in India, use alternatives such as ashes husk and cloth while going through menstruation, which causes adverse effects leading to reproductive health problems. Apart from women who can easily afford tampons, a women surviving on the streets, getting a period is more than just an inconvenience. With no access to tampons and also no comfortable place to bathe they are enforced to find alternative ways to keep themselves clean. After all, it’s a matter of cleanliness and comfort, they are compelled to use socks paper towels, plastic bags rather than hygiene products, moreover they wash them with ice-cold water in order to reuse them. Millions of low-income women and girls, all around the world have zero access to sanitary pads or tampons. As a result, majority of them miss or drop out of school, stunting economic opportunities down the line and reinforcing taboos around menstruation.This problem is highly prevalent in rural India. In a 2016 Nielsen survey , 93% of girls in Bihar and Jharkhand, India – rural states in the country – said they miss one to two school days every month during menstruation on average. Many campaigns are organized by government and private organizations in order to promote awareness regarding importance of use of tampons, especially I rural areas. An upcoming Bollywood film called “Padman”, starring Akshay Kumar aims to remove the ‘mark of disgrace’ associated with mensuration. Akshay plays a social activist Arunachalam Muruganantham – the lead role in the film, which is inspired by a true story.Known as ” India’s Menstrual Man. However, distributing free pads isn’t a sustainable long-term solution. If these women were to be uplifted and helped, a more interconected and self-sustaining solution needs to be found. Manufacture reasonably-priced and hygienic sanitary pads, and then distribute the pads amongst them, seems to be one of way to achieve it.