On A Terrace For Events With Capacity For

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On A Terrace For Events With Capacity For

On The North To The Fortaleza Shopping Centre Is Avenida 4
De Fevereiro (Main Road), On The South Is The Museum Of Science And Technology,
The East Is The National Museum Of Military History And To Finalize On The West
The Baia De Luanda (Beach Side View).

80 Shops of Variable Dimension; 3 Cinema Rooms, Of Which Two
with The Capacity To Host 240 People Each, And The Third With The Capacity To
Accommodate 180 People. There Is A Food Plaza For 475 People, And A Terrace For
Events With Capacity For 859 Places. And 460 Parking Places Distributed Along
The Floors.

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The Fortaleza Project Contains The Following Main Areas:

The Current Site Is Mother To Fortaleza An Upcoming
Phenomenon Between Avenue 4 De Fevereiro And Calcada De Enforcados, In The
Municipality Of Luanda, District Of Ingombota, And Occupies A Total Area Of
Land Of Approximately 52,473 M².

Location & site

This Projects Aim Is To Create A Space Which Allows Business
Tourist To Enjoy Themselves While Proceeding In Their Business Affairs. The
Space Will Be Mainly Dedicated To The Ministry Of Tourism, Giving Them The
Opportunity To Showcase Unlaunched Projects Which Will Serve As A Way To  Informing The Public And International
Visitors Whom Are Interested In Investing On The Countries Tourism Or The Culture
That Follows The Country.

Intro

Project Proposal

 

 

 

 

The Ambiance in Ilha de Luanda has been consistent with its
festive, relaxing, musical and cultural feel; one created by people whom wanted
to escape the reality brought on by the war. In other words, the ambience was
kept the same as it represents the history of the nation, known as the
‘Unbreakable’.

How has Ilha brought more tourist?

This change has made the city (including Ilha de Luanda)
become a tourists focused area. While the architectural structures have also
changed to suit the modern/ renovated style given it still carries and portrays
a history of an unbroken nation.

During all erupted wars in Angola, Ilha de Luanda was
surrounded by poverty and some of Angolas’ most powerful individuals. The
conditions provided to the less fortunate were unacceptable but the blend of
poor and rich create a remarkable contrast. Today ‘Ilha de Luanda’ is beginning
to take on a new shape, as most individuals of power who found themselves
trapped due to the war and its final days (destruction and unknown mine fields)
have moved to the outskirts of the city where they have constructed their own
ideal living.

What was Ilha de Luanda, how has it
changed?

The Seychelles ‘North’ island is prone to remind many of the
current ‘Ilha de Luanda’ which is located in Angola a space which reflects
luxury on one side and poverty on the other. Although unlike the North Island,
this area is used for leisure, entertainment, hospitality and an embrace of the
culture a tradition which attracts many due to the lively atmosphere.

With the concept of relaxation, the norths villas which are
individually fitted to reflect luxury and inspirational romantic views.

Located in Seychelles, ‘North’ is a granite made island
estimated to be 2km square in which visitors are surrounded by the Indian
Ocean. Considered one of the world’s best accommodation, it is without a doubt
that this spot has earned its grand fame; portraying a relaxing, romantic,
luxurious and sophisticated atmosphere this colonial styled architectural space
is not only surrounded by nature but its building rely on the natural materials
the island has to offer. From bare wood, billow cotton, hardwood and many
other.

 

The ‘North’ Island

 

Ones’ project focuses on the business touristic sector which
will act as an additional aid to the countries development, by providing a
pleasant experience to those visiting allowing the expansion of tourism, by
also providing the institution of tourism with their own particular space to
advertise upcoming projects allowing business tourist to requisite to invest in
them.

Overall, the comparisons and analytical mythology of these
two countries are to provide readers with a conceptual notion of what they are
and how Angola could learn from each differently.

Attracting
multiple tourist, japan flourishes on various touristic sectors such as
business, cultural, educational, incentivised and adventurous tourism. It was
estimated by the 2018 JTB Tourism Research & Consulting Co. that these
sectors resulted in the increase of visitors in November 2017, which by this
period the number was 2.4 million (+26.8% from the previous year).

Japan has faced several crisis, and although some were more
severe than others it has prevailed and continuously grow. One example is the
2011, 9.1 earthquake which was followed by a tsunami; this tragedy caused the
death of thousands and an estimate economic impact of $300 billion. Due to the
offered help of several countries japan has managed to get up on its feet once
again, and even though the country is still suffering from the effects of these
natural disasters it continues to evolve every day.

 

Japan a forever flourishing country is constantly appreciated
for its cultural and traditional foundation which has grown throughout the
years; this factor attracts various tourist to experience not only the
tradition and culture but also the technological factor that the country is
also well known for.

Angola currently faces a major change with the new
presidency, with the decrease of corruption in the government. Angola still
required great development and like Dubai, Angola flourishes from its oil
production, as a resource that like Dubai if used correctly could help the
country develop at a higher rate; to provide better living for the people and
its visitors. Therefore, all that this exquisite country could do to prevail is
to follow its set goals (set phases to help development of profit and
economics) and minimise the current damage caused by the war.

What is Dubai doing different that
Angola should try follow to increase tourism?

Dubai and Angola as well as other countries all set
themselves these methods and goals of development to allow them to comprehend
where they are and how they can improve with each coming year. But the answer
to the question not only lies in the information provided in this assignment
but also in the general sense; both countries find themselves at different
stages, Dubai is at its peak were its infrastructures have all been catered too
and Angola is at its beginning stages of providing its country with the basics.
While Angola still struggles to comprehend how far it needs to get in its
growth Dubai is at its final stage of development and focuses on monumental
factor of profits and gaining more for its country.

Why are these methods so different
yet so similar and beneficial for each country?

Comparing to Angola’s current touristic goals, there are
differences but also similarities for example Angola like many the countries
has set itself in phases from 2011-2013 was the first phase which focused on
social tourism, domestic tourism, foreigners working in the country and segment
of high purchasing power. Whiles phase 2 which begun in 2013 up to 2015 focused
SADC markets and Angolan communities abroad, Neighbouring countries (Namibia,
Botswana and Zambia), Countries with strong cultural and economic ties,  Extended communities of Angolan expatriates
(Brazil and Portugal). And the final phase focuses on European Markets and
Global, Priority to the United States and France, Global market through
international fairs, United States of America and Germany as complementary
markets, this is predicted to continue all up until 2020.

According to government.ae, which was updated on 27 Feb 2017 Dubais’
tourism strategy was launched in 2013, and its objective is to be able to
attract up to 20 million visitors per year by 2020. Focusing on main clientele
such as business travellers, it also aims to provide for wider target audience.
To achieve this Dubais’ plans on offering various forms of advertisements such as
“events, attractions, services, infrastructure and packages”.

Currently, figures are yet to be released but in 2014 a
prediction that over 11.95 people travelled to the country and that up to 11.12
million in 2013. These figures show a growth rather than a decline in touristic
visits, as in 2017 the amount of international guess was 14.24 million whilst
in 2016, 13.34 million.

With the country being well developed in most sectors and
aspects, it is able to provide visitors (tourists) with virtually everything.
From Hospitality, Leisure, Entertainment, culture and many others, Dubai not
only provides visitors with the basics but they also offer these luxuriously.

While both countries are extremely different both share a
similar historic DNA of growth and prosperity. For example Dubai is a well-recognised
and respected country as its growth of tourism, economics and other
establishments rapidly gained the eyes of many; due to the discovery of oil (in
the 1960s)Dubai’s once steady growth, raised to a once thought impossible
state, turning the country into an extremely profitable market where riches are
seen as normal norms. In addition, today the country is also famous for its
iconic architectural buildings such as the world’s skyscraper and largest mall.
These small factors are one in many factors which attract tourist to the
country and bring in more profit; a profit which plays a role in the
development of various areas including tourism.

 

Growth of Dubai and japan, beneficial areas and strategies
for Angola?

 

Case
studies

 

 

 

 

 

 

 

 

 

 

 

Exhibition spaces are areas created with the purpose of
allowing people and companies with various agendas to display work and other
forms of presentations. There are different types of exhibitions non-commercial
and commercial which occurs normally in museums, galleries and other particular
spaces. One example of this is the ‘united states holocaust memorial museum’ a
museum which focuses on inspiring individuals and leaders worldwide  to confront hatred, promotion of human
dignity and the prevention of genocide. Some presume the ‘Museums permanent
place on the National Mall, and its far-reaching educational programs and
global impact are made possible by generous donors.’ While today this museum is
iconic and educational, it holds a dark beginning as not everyone was pro to the
idea of the buildings construction. Like many exhibitions there were those
against the concept as, the belief that other matters were not being given as
much importance as necessary, questions like ‘whose suffering should be
included? That of the six million Jews alone? Or of the 4 million to 20 million
non-Jewish victims?’ (April 22, 1990). While this is one of many museums and
other exhibition areas which acts as a form of educating the public, opening
eyes of future investors, raising the status and image of organisations, and
allowing both investors and public figures to form bond a comprehensive with
one another. Other negative points include location and the quantity of staff; both
these factors have to be thought off carefully as they can affect the profit
state of the space.

4.       Exhibition
Areas

 

Looking deeper into these problems caused by frequent
travelling, writer Michael Grothaus elaborates on the issue. Grothaus states
“frequent flying can lead to chronic jet lag, which can cause memory impairment
and has been linked in studies to disrupting gene expression that influences
aging and the immune system, and increased risk of heart attack or stroke,”
according to other researchers 70% of business travellers admit to feeling some
of the above symptom and feel that it takes time to fully recover. Whilst many
of these facts are stimulating, the question remains; should business
travellers avoid travelling or are these sacrifices worth it all?

As human beings we are prone to benefit from the breaking of
the Monotony of the job; Not only is one learning new things and meeting new
people but the routine is constantly changing. According to an article by Art
Markman, Ph.D, (25,2012), causes for boredom can be due to the environment we
are exposed too; for example if one is in an airport due to the constant
movements and chatter around us we are less likely to feel bored and the effects
of the wait. However, ‘A darker side of hypermobility’ a published work by
Scott Cohen (date), a researcher looks upon the idea of why frequent travellers
could be internally and externally compromised. According to Cohens’ work, jet
lag and travel stress causes an impact psychologically, physiologically and
emotionally. However, one can depict this statement in various forms, not
because some of the positives overweigh the negative but because business
travel is an opportunity and like any career its purpose is to fulfil the needs
of those who need it.

While this career is viewed as a privilege, mind opening
experience and the ideal job; it is normally forgotten that there are
advantages and disadvantages.

 

3.     
Behind the advantages of business travel

 

 

In many ways people can argue that citizens in European
countries may not see tourists as an economical advantage, in comparison to
less developed countries. Tamara Luki?s’ (17 April 2014) claims that tourists’
behaviour can affect the acceptance and tolerance of locals. In other words
like the saying “what you give, is what you get” she reinforces the idea that a
tourist should act appropriately to avoid a clash of cultures.

Lisa Millas’ article (11 Aug. 2017), relegates tourism
through her personal experience in Croatia. “I didn’t need the language to know
she was not happy. I heard the old woman spit out the words “game of
thrones” before she spat on the footpath as she walked by.” The local
woman that Millar encountered was insinuating that there is a subconscious
clash between the tourists and citizens. As unpleasant as it could feel for a
visitor, this experience raises the question of whether tourists should feel
cautious about travelling.

For example article by Becky pemberton (6 July, 2016) focuses
on the frustration of locals towards tourists due to the idea that tourism
could be attracting terrorism. But as mentioned by pemberton in Spain,
Mallorca’ economy relies on tourism, but if there is an unstable relationship
between tourists and locals this could cause a decrease of visitors. The
article also mentions the concerns of governmental figures who try to shed
light on the advantages of tourism in the country “the money will be used for
environmental projects and to restore historical sights” her statement
raises  the doubting questions; should
tourists be given limits, to decrease the animosities caused by the lack of
thee?  Also, is tourism based on the
interest of contributing to the missing needs of a country, through exchange?

Depending on the need and positioning of the countries’
economic many locals whom benefit from the tourism are quite welcoming.  However, in other countries many locals can
be quite hostile due to what they believe is being taken away by the tourist.

 

2.      Establishing
and understanding the relationship between locals and tourist

 

Josh Ruxin,
in the Huffington post, questions the ideology of whether or not Tourism in the
Developing World is “Beneficial or Exploitative?” Ruxin expresses the view to
the effect that It allows readers to settle with the positive facts presented
“tourism in Rwanda helps eradicate poverty and hunger. It makes it possible for
more children to go to school. It helps bridge the divide between cultures, not
deepen it. It leads to more gender equality, not more exploitation. Most importantly,
it creates real, sustainable prosperity that is not dependent on charity.” this
final thought brings its readers to acknowledge that although tourism feels
exploitive to many, it is the form in which all parties involved gain some type
of profit; but are these actions the best form of approaching the situation?

According to
researcher Eman Abbas, well developed countries are prone to profiting more
than less developed ones; as these underprivileged countries have an exigent
need for “income, employment and general rise of the standard of living by
means of tourism, they are least able to realize these benefits”. Abbas’
enthralling fact raises many questions, as the more tourists you have
subsequently the more profit you make. However, should less developed countries
invest in this area?

In 2016 the
estimated contribution to the GDP published by the Travel & Tourism to GDP
was 7,613.3bn (USD) which is thought to rise by 3.6% in 2017 and 3.9% pa to
USD11, 512.9bn in 2027(Rochelle Turner & Evelyne Freiermuth, 2017). A
factual statement which leads readers to the many questionable arguments
presented surrounding tourism and its impact on the economic development.

1.      Economy and
tourism

 

Referred to as business travel, business tourism is a growing
sector amongst various diverse touristic areas; the term explores the idea of a
payed working individual working somewhere other than their country or home.
With many countries turning to tourism as a form to economically develop,
various areas have begun to be renovated and amended.

Literature
review

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